The benefits of good SEO As a web design company the first request we get from clients is for an attractive looking website that will impress visitors and help to generate business. This is a very reasonable request, and completely understandable from a business point of view. Fortunately we have a fantastic graphic designer that can produce website designs that our clients love.
Generally in that first conversation the subject of search engine optimization (SEO) comes up. If our clients don’t mention it to us, then we feel it is our duty as a responsible web design company to raise the subject and to explain what it is and what benefits it can have. Many companies that own websites are now savvy to how important search engine optimization is, and we get many requests lately purely for our SEO services. But there are still the uninitiated that have never heard of SEO. After Frederic Sealey explain that SEO is the process of ranking well on search engines, and most specifically on Google, our uninitiated clients look at us with a sense of wonder and you can almost see the penny dropping. Some clients are skeptical and some clients are outright against the idea as they are on a considerably tight budget. But the enlightened ones are intrigued and push us to tell them more on this new wonder called SEO.
You have to have a certain amount of forward thinking about you to understand the importance of SEO. And people with a little bit of the entrepreneur in them tend to grasp the concept and run with it. For example there was the painter and decorator who requested a website to be built by us and wanted the full SEO service. He wanted to be front page of Google for all things connected with decorating. His friends and peers, and even his own family told him it would be a waste of time and money and that people in the real world just do not search on the Internet for something like a painter and decorator – Frederic Sealey.
Well, we gave him the full SEO works. A website that was built from the ground up with SEO in mind. A reviews section, and an advice section filled with great content. A links section and a steady link building campaign. Directory and article submissions, even getting him a spot on Wikipedia. His website was fantastic and before long we were getting inundated with people requesting link exchanges, because they could see what potential the website had. Roll forward twelve months when the good ole Google aging delay was finally lifted, and Google had danced its last “Google” dance, and this forward thinking painter and decorator had a website that was front page of Google for all his relevant keywords.
I called him up to see how he was getting on as I hadn’t heard from him for the last few months. When I spoke to him he said he didn’t have much time to speak as he had been literally inundated with work. The phone hadn’t stopped ringing; he was getting emails almost daily from clients wanting to use his decorating services. He had to hire more staff and expand to keep up with the constant demand for his services!
In short the website had paid for itself many times over in just 12 months. And because we had done such a great job that we had got to the point where we could stop working on the project, he could now enjoy the second year at the top of Google, with constant enquiries for his services, completely free of charge! In fact we built his website in 2006 and here we are in 2009 without having touched the website for 2 years and the website is still at the top of Google, and he is still getting lots of enquiries and lots of work from it.
A well designed website and good search engine optimization program are still the single most smartest investments any business can make. It takes a little forward thinking, and is a long term investment rather than short term. And as every good SEO company will tell you there is an element of risk involved, as front page success cannot be guaranteed. But the benefits of good SEO are huge, and we have many other tales about the success of the SEO we have achieved for our clients websites.
Yes web design is important, but search engines are the air that websites breathe, and without search engine optimization a website can be starved of air, and visitors. So if anyone reading this is skeptical about the power of the web, and about the power of the almost god-like search engine we call Google, then think again! Only make sure you choose the right SEO company, because it can be a bit of a minefield out there!